Binary Options Affiliate Programs

If you operate a web site in the financial or binary options space, or by other means have access to people who might be into trading, there are now some great binary options affiliate programs through which you can make money on those visitors/readers. These affiliate marketing opportunities are based on the idea of lead generation and profit sharing.

You get paid for sending clients to a broker. How much you get paid depends on how many leads  you manage to generate and how many of these leads convert into paying clients for the broker. With interest in binary options at an all-time high, there is a lot of money floating around waiting to be earned. Find the highest paying programmes here;

Top Binary Options Affiliate Programs

How to be Profitable With an Affiliate Program

Finding the right binary options affiliate program to sign up with can be a tough job as there are almost as many of these programs as there are brokers in the industry. To help you streamline your search in the right direction, we have compiled a top list of profitable and reputable programs that you can partner with.

The most profitable affiliate program will be the one that can offer a trading product that clients love and keep coming back to, while also offering affiliates great terms and conditions and reliable payouts. Retention matters much more to affiliates working with rev share, so try to only work with solid brands like the ones we recommend here on Binaryoptions.net.

How Binary Options Affiliates Make Money

When you send a visitor to a broker’s site and that visitor signs up, that’s called a “lead”. Typically you don’t get paid for a lead unless you negotiate a special deal with the broker. If that new client then goes on to deposit real money with the broker you get paid according to the “commission structure” – either CPA or Revenue Share, or a so called “hybrid deal” that will be a combination of these.

CPA (Cost Per Acquisition)

The CPA structure is a fixed sum of money paid once for every depositing client, normally in the $200 to $600 range depending on your specific deal with the broker. There’s normally a minimum amount the new client has to deposit to trigger the CPA reward. After you receive this payment for a client, you never again make any money on that client. This model is best for affiliates that can send lots of potential new clients.

Revenue Sharing

The “revshare” structure, as it’s often called, is less common in the binary industry but potentially the better deal for an affiliate, depending on patience and trust among other factors.

Normally you make a percentage of the profit the broker makes on your client, for life (i.e., the lifetime of the client being an active trader). In short the broker splits its profits with you for all clients you’ve sent. You get an agreed percentage of the profits, typically 20-50% depending on how many new clients you send per month and other factors, like how profitable the clients are on the whole for the broker.

E.g clients from low-income countries are not going to be as profitable for a broker as high-income ones. Where and how an affiliate is seen and attracting leads (clients) are thus quite important factors.

On a revshare setup, patience matters as the value of a client is realised over time, but might then add up to more than a CPA deal would have paid out, over the lifetime of a trader. Which is where trust also matters, as the affiliate will have to trust the broker to not manipulate figures or “untag” clients along the way.

Untagging is the act of removing your affiliate ID from a client, so that his or her trading will no longer count towards your account. It’s a practise that’s very hard to detect or prove for an affiliate unfortunately. While this sounds outrageous, it has been known to happen with less trustworthy brokers and affiliate programs.

Which Commission Structure is Best?

That depends on your visitors and patience. CPA is great if you don’t send very profitable clients and you want to be paid as soon as possible for you efforts. A caveat is that the client has to make at least a specific minimum deposit to trigger a CPA for you, and that minimum amount can vary between affiliate programs (and also be negotiable!). If the “CPA baseline” is $15, but most of your clients only deposit $10, you will not earn a CPA.

Revshare has the potential to be more profitable than CPA, if you send clients that deposit and trade a lot. But with revshare it can take much longer to make as much money as with CPA, and typically very few traders are “high net worth” individuals willing to spend a lot on binary trading. Many affiliates start out with CPA for fast gains, to later have a look at revshare if they intend to be in the field long-term.

Many programs will push affiliates towards CPA. Generally because it is better for them. Rev share ensures a fair share of the profits generated from that lead. CPA for binary options affiliates can reach $450-$500 per trader though – so if you are unsure about the value of your traffic, CPA is not a bad option.

Affiliate Networks

In our opinion, affiliate networks offer a slightly less efficient business model than direct contact with the brands. The ability to negotiate with individual brands on your own terms is important. The affiliate market in binary options is murky enough without laying an added layer of potential mistrust.

Networks will argue they can agree better terms, ensure brands pay on time and offer all the latest brands. In our experience, the best deals are found direct with the brands. The respectable brands all pay affiliates on time, and no single network has access to all the leading brands. So given all that, direct relationships are better in our view.

There is however, a case for smaller affiliates to use a network. It frees up time and might mean better deals while traffic is low and you lack the clout to influence better terms. So here are a few options:

Best Forex Partners

BestForexPartners (BFP) was founded in 2011 with the idea that affiliate programs are based on the concept of mutual benefits. Hence, this program provider is willing to provide strong support its affiliates with advanced tools to ensure their success. The strong points about this program provider include:

• Advanced System Reports
• High Commissions
• Large Selection Of Brokers To Work With
• Multi Payments Methods
• Proprietary Software For Tracking Performance
• Wide Range Of Creative And Marketing Tools

Binary Affiliates Group (BAG)

 

BinaryAffiliatesGroup is geared specifically towards the binary options industry. This is good as it shows that they are focused towards the success of their affiliates. Their plus points include:

• Accurate Reports
• Attractive Revenue Sharing Plans
• Easy To Use Dashboard
• Partners With Strong Leading Brands

RushBucks

The Rushbucks programme has now closed. Brands like 10Trade, Boss Capital and Traderush are no longer operating.

AFF Europe

AFF Europe was established in 2009 with a heavy focus in the gaming and finance industry. Their programs are very successful in the European market.  They also pride themselves as having one of the most transparent affiliation programs in the industry. The benefits of joining this program provider include:

• Attractive Commission Structure
• Brand Reliability
• High Conversion
• Top Notch Support

Affiliation Option

 

Founded in 2010, Affiliation Option is the only binary options program provider that is currently offering a $100 welcome bonus upon signing up with them. Their strong points include:

• Excellent Support
• High Commission Payouts
• Specialist Tailored Programs

So once you have decided which program provider to sign up with, what is left to do is to promote your affiliate website by providing high quality content for your visitors. There is no short cut to this, just ask Google! Although this will require a lot of hard work on your part, the payback at the end of the day could be well worth it.